Every so often I am asked by a graphic designer to create some calligraphy for a commercial or corporate project or product. The designers always love the hand-crafted look but the clients...not so much. It would seem we've grown so accustomed to the "perfection" of the digitally rendered letter that it is rare for the look of real pen and ink to be appreciated. Here is a label I did that was pitched by the designer to the client but didn't fly....sigh...although, to be fair, neither did this logo created by the firm.
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